Strategic Marketing Management and Tactics in the Service Industry by Sood, Tulika
Kalaignar Centenary Library, Madurai · reference copy, to be read in the library
Where to find it: Sixth floor, call number 658.8 SOO.
Book details
- Author
- Sood, Tulika
- Publisher
- IGI Global
- Year
- 2017
- ISBN
- 9781522524755
Copies in the library (1)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Sixth floor | 658.8 SOO | 151027 | Reference only (read in the library) |
Next to this on the shelf
- Global Perspectives on Contemporary Marketing Education 658.8 SMI
- Making Marketing Happen 658.8 SMI
- Fashion & Luxury Marketing 658.8 SOL
- Conquering Consumerspace – Marketing Strategies For A Branded World 658.8 SOL
- Strategic Marketing Management and Tactics in the Service Industry (this book)
- Strategic Marketing Management 658.8 SOU
- Direct, Digital & Data-Driven Marketing 658.8 SPI
- Pioneers Of Digital: Success Stories From Leaders In Advertising, Marketing, Search And Social Media 658.8 SPR
- Marketing Management 658.8 SRI