Creating the Strategy: Winning and Keeping Customers in B2b Markets by Rennie Gould
Kalaignar Centenary Library, Madurai · reference copy, to be read in the library
Where to find it: Sixth floor, call number 658.802 GOU.
Book details
- Author
- Rennie Gould
- Publisher
- Kogan Page
- Year
- 2012
- ISBN
- 9780749466145
Copies in the library (1)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Sixth floor | 658.802 GOU | 153683 | Reference only (read in the library) |
Next to this on the shelf
- Breakthrough Marketing Plans 658.802 CAL
- Powerlines: Words That Sell Brands, Grip Fans, & Sometimes Change History 658.802 CON
- Optimizing Millennial Consumer Engagement With Mood Analysis 658.802 DAS
- Chinese Innovation and Branding Leaps 658.802 DUR
- Creating the Strategy: Winning and Keeping Customers in B2b Markets (this book)
- HBR's 10 must reads on strategic marketing 658.802 HAR
- HBR's 10 must reads on strategic marketing 658.802 HAR
- Marketing Planning 658.802 HOL
- Blue Ocean Classics 658.802 KIM