Marketing Value Metrics: a New Metrics Model to Measure Marketing Effectiveness by Malcolm Mcdonald
Kalaignar Centenary Library, Madurai · reference copy, to be read in the library
Where to find it: Sixth floor, call number 658.80072 MAC.
Book details
- Author
- Malcolm Mcdonald
- Publisher
- Kogan Page
- Year
- 2014
- ISBN
- 9780749468972
Copies in the library (1)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Sixth floor | 658.80072 MAC | 153732 | Reference only (read in the library) |
Next to this on the shelf
- B.B.A. Marketing management; BBAMN-22 658.80071 TOU
- B.B.A. Marketing management; BBAMN-23 658.80071 TOU
- B.B.A. Marketing management; BBAMN-24 658.80071 TOU
- B.B.A. Marketing management; BBAMN-25 658.80071 TOU
- Marketing Value Metrics: a New Metrics Model to Measure Marketing Effectiveness (this book)
- Applied Case Studies in Marketing 658.80072 SHA
- 50-plus Market 658.800844 STR
- Historical research in marketing management 658.8009 TAD
- Legends In Marketing: V. Kumar. 10 Vols. 658.80092 MIS