How Cool Brands Stay Hot by Van den Bergh, Joeri
Kalaignar Centenary Library, Madurai · 2 of 3 copies available to borrow
Where to find it: Third floor, call number 658.827 BER.
Book details
- Author
- Van den Bergh, Joeri
- Publisher
- Kogan page limited epz/special priced titles
- Year
- 2011
- ISBN
- 9780749462505
Copies in the library (3)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Third floor | 658.827 BER | 159965 | Available to borrow |
| Third floor | 658.827 BER | 159966 | Available to borrow |
| Sixth floor | 658.827 BER | 159964 | Reference only (read in the library) |
Next to this on the shelf
- Winning Bid, the 658.82 JAQ
- Iconic Innovation 658.82 LUR
- Brand Wars: Combat Strategies for Indian Brands 658.827 ANA
- Brands 658.827 ARV
- How Cool Brands Stay Hot (this book)
- Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers 658.827 BRI
- Profitable Buying Strategies 658.827 BUC
- Foundations of Brand Management 658.827 BUR
- Elements in Strategic Brand Management 658.827 BUR