Brand Engagement by Buckingham
Kalaignar Centenary Library, Madurai · reference copy, to be read in the library
Where to find it: Sixth floor, call number 658.827 BUC.
Book details
- Author
- Buckingham
- Publisher
- Palgrave Macmillan
- Year
- 2008
- ISBN
- 9780230573062
Copies in the library (1)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Sixth floor | 658.827 BUC | 268365 | Reference only (read in the library) |
Next to this on the shelf
- New Techniques for Brand Management in the Healthcare Sector 658.827 BOR
- Business-To-Business Marketing 658.827 BRE
- Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers 658.827 BRI
- Profitable Buying Strategies 658.827 BUC
- Brand Engagement (this book)
- Foundations of Brand Management 658.827 BUR
- Elements in Strategic Brand Management 658.827 BUR
- Identity-based brand management, fundamentals-strategy-implementation-controlling 658.827 BUR
- Bridging the Culture Gap 658.827 CAR