
Identity-based brand management, fundamentals-strategy-implementation-controlling by Burmann, Christoph
Kalaignar Centenary Library, Madurai · reference copy, to be read in the library
Where to find it: Sixth floor, call number 658.827 BUR.
Book details
- Author
- Burmann, Christoph
- Publisher
- Springer
- Year
- 2017
- ISBN
- 9783658401887
Copies in the library (1)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Sixth floor | 658.827 BUR | 352787 | Reference only (read in the library) |
Next to this on the shelf
- Profitable Buying Strategies 658.827 BUC
- Brand Engagement 658.827 BUC
- Foundations of Brand Management 658.827 BUR
- Elements in Strategic Brand Management 658.827 BUR
- Identity-based brand management, fundamentals-strategy-implementation-controlling (this book)
- Bridging the Culture Gap 658.827 CAR
- Bridging the Culture Gap 658.827 CAR
- Building Brands in Asia 658.827 CHE
- Creating Powerful Brands 4Th Edition 658.827 CHE