Marketing Research An Applied Orientation by Malhotra, Naresh K
Kalaignar Centenary Library, Madurai · reference copy, to be read in the library
Where to find it: Sixth floor, call number 658.83 MAL.
Book details
- Author
- Malhotra, Naresh K
- Publisher
- Pearson
- Year
- 2017
- Pages
- 968
- ISBN
- 9789332555693
Copies in the library (1)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Sixth floor | 658.83 MAL | 130663 | Reference only (read in the library) |
Next to this on the shelf
- Marketing Research 658.83 KUM
- Business Analytics Applications To Consumer Marketing (Hb 2020) 658.83 KUR
- Alternative Market Research Methods: Market Sensing 658.83 LON
- Understanding Consumer Behavior 658.83 MAD
- Marketing Research An Applied Orientation (this book)
- Marketing Research 7Th Edn (Revised) 658.83 MAL
- Marketing Research: Text And Cases 658.83 NAR
- Correlation and Measurement in Marketing Research 658.83 PIE
- Mathematics For Indian Retail Business 658.83 SAC