Customer Relationship Marketing: Theoretical And Managerial Perspectives by Malhotra, Naresh K
Kalaignar Centenary Library, Madurai · 2 of 3 copies available to borrow
Where to find it: Third floor, call number 658.812 MAL.
Book details
- Author
- Malhotra, Naresh K
- Publisher
- World scientific
- Year
- 2021
- Pages
- 372
- ISBN
- 9780000989987
Copies in the library (3)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Third floor | 658.812 MAL | 133547 | Available to borrow |
| Third floor | 658.812 MAL | 133548 | Available to borrow |
| Sixth floor | 658.812 MAL | 133546 | Reference only (read in the library) |
Next to this on the shelf
- Profitable Customer Engagement 658.812 KUM
- Service Marketing - People, Technology, Strategy, 9th Ed 658.812 LOV
- Customer Driven Culture A Microsoft The 658.812 LOW
- Total Customer Value Management 658.812 MAH
- Customer Relationship Marketing: Theoretical And Managerial Perspectives (this book)
- The 6 Disciplines Of Customer Experience 658.812 MAN
- 100 Practical Ways to Improve Customer Experience: Achieve End-to-end Customer Engagement in a Multichannel World 658.812 MAR
- 50 minute: calming upset customers, 3/e 658.812 MAR
- Crisp fifty minute series - quality customer service, 5/e 658.812 MAR