Building Consumer-Brand Relationship in Luxury Brand Management by Rodrigues, Paula
Kalaignar Centenary Library, Madurai · reference copy, to be read in the library
Where to find it: Sixth floor, call number 658.827 ROD.
Book details
- Author
- Rodrigues, Paula
- Publisher
- IGI Global
- Year
- 2020
- ISBN
- 9781799852445
Copies in the library (1)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Sixth floor | 658.827 ROD | 150381 | Reference only (read in the library) |
Next to this on the shelf
- Competitive Branding Strategies 658.827 RAJ
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- The 22 Immutable Laws Of Branding 658.827 RIE
- Building Consumer-Brand Relationship in Luxury Brand Management (this book)
- Brand Storytelling 658.827 ROD
- Driving Customer Appeal Through the Use of Emotional Branding 658.827 RUC
- Brand Management in Digital & Sustainable Times 658.827 SAN
- Strategic Brand Management for B2b Markets 658.827 SAR