Competitive Branding Strategies by Rajagopal
Kalaignar Centenary Library, Madurai · reference copy, to be read in the library
Where to find it: Sixth floor, call number 658.827 RAJ.
Book details
- Author
- Rajagopal
- Publisher
- Springer
- Year
- 2019
- ISBN
- 9783030249359
Copies in the library (1)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Sixth floor | 658.827 RAJ | 268282 | Reference only (read in the library) |
Next to this on the shelf
- Planning and Management of Advertising and Marketing 658.827 PRA
- Planning And Management Of Advertising And Marketing 658.827 PRA
- Brand Immortality 658.827 PRI
- Competitive Branding Strategies, Managing Performance in Emerging Markets 658.827 RAJ
- Competitive Branding Strategies (this book)
- Branding In A Competitive Marketplace 658.827 RAJ
- Promotional Strategy for Investment Decision in Financial Markets 658.827 RAT
- The 22 Immutable Laws Of Branding 658.827 RIE
- Building Consumer-Brand Relationship in Luxury Brand Management 658.827 ROD
More by Rajagopal
- Marketing Management: Text And Cases
- Competitive Branding Strategies, Managing Performance in Emerging Markets
- Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
- Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management