Multi-Platform Advertising Strategies in the Global Marketplace by Yang, Kenneth C.C
Kalaignar Centenary Library, Madurai · reference copy, to be read in the library
Where to find it: Sixth floor, call number 658.827 YAN.
Book details
- Author
- Yang, Kenneth C.C
- Publisher
- IGI Global
- Year
- 2017
- ISBN
- 9781522531142
Copies in the library (1)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Sixth floor | 658.827 YAN | 150886 | Reference only (read in the library) |
Next to this on the shelf
- Strategic Planning In Brand Management 658.827 VER
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- Brand Yourself : A No-Nonsense Brand Toolkit For Small Businesses 658.827 WER
- Multi-Platform Advertising Strategies in the Global Marketplace (this book)
- Decoding Branding 658.827 YUE
- Brand Management 658.8270954 MOO
- Marketing Research 658.83 3GE
- Service Franchising A Global Perspective (Sie) (Pb 2012) 658.83 ALO