The New Strategic Brand Management: Advanced Insights And Strategic Thinking by Kapferer, Jean-Noël
Kalaignar Centenary Library, Madurai · 1 of 2 copies available to borrow
Where to find it: Third floor, call number 658.827 KAP.
Book details
- Author
- Kapferer, Jean-Noël
- Year
- 2012
- ISBN
- 9780749465155
Copies in the library (2)
| Floor | Call number | Barcode | Status |
|---|---|---|---|
| Third floor | 658.827 KAP | 153796 | Available to borrow |
| Sixth floor | 658.827 KAP | 153795 | Reference only (read in the library) |
Next to this on the shelf
- Branding Your Business 658.827 HAM
- Branding Your Business 658.827 HAM
- Brand Management (3Rd Ed) 658.827 HED
- Beyond Branding 658.827 IND
- The New Strategic Brand Management: Advanced Insights And Strategic Thinking (this book)
- The Definitive Book of Branding 658.827 KAR
- Strategic Brand Management, 5Ed 658.827 KEL
- Building Brands, Building Meaning 658.827 KOM
- Brand Positioning 658.827 KOS